How to create a wine packaging design that sells?

As you may have noticed that the product packaging design nowadays is becoming increasingly simple. In the past, we would hope to stack all the praise products on the packaging. But now that people’s aesthetics improves, we must change. Now that the packaging is becoming more and more simplified, how should we deal with it? Today, the editor of the packaging design company gives you three tips to make your product packaging better than competing products!

Eyeball-catching: 

What is the purpose of current product packaging? The answer is to attract consumers' attention! Our packaging design needs to be shelf-packed with competing products. Grasp that when consumers are visually interested in your product, attract consumers' attention from the color pattern, structure, and materials of the packaging. These eye-catching packaging can be product hang tags, or the packaging that consumers bring with them when they leave, which can be gift boxes, shopping bags, or clothing bags.

Contents:

When consumers are attracted to the attention, they further pick up the product, and further stimulate consumers to purchase through the intrinsic copywriting information on the packaging. We need to attract consumers' attention at the beginning, and then leave a perfect impression on consumers when they pick up the product, and then deepen the desire to buy. When designing product packaging, we need to understand clearly the reasons why consumers buy. In the end, we carry out targeted and selective layout design on the product packaging, which can be on the surface of the product packaging, the product manual, and the inner page of the gift box. Layout separately to achieve an effect that impresses consumers.

Unboxing: 

The unpacking experience is getting more and more attention. Now consumers judge the quality of a product is a comprehensive judgment standard. In the past, people only had the functional requirements of the product. As long as the product is good enough, the five-star praise, but with the consumer experience The emergence of the demand for a product, the process from opening to use of a product will give consumers a different experience. Design an unpacking experience that highlights the characteristics of the product, but it must not make the packaging too cumbersome, and sometimes it needs to be simplified. When consumers open the box, let our products become the focus of consumers’ attention, which is why the outer packaging ultimately enters In addition to the trash can, the ultimate goal of consumers is actually only for the product rather than its outer packaging. So how to change, the product is the protagonist, and the packaging is the supporting tool.