Wine FAQs

 1. Why is there a Chinese back label for imported wine? 

According to the provisions of China's "Food Safety Law", wine legally imported into the country must bear Chinese labels. There is no mandatory requirements by law as to whether to have a foreign language backing mark.

2. The barcode starting with "69" is domestic filling, right?

In fact, the prefix number of the barcode does not represent the country of origin, but the administratory country where the barcode. Therefore, the barcode cannot be used to determine the genuine origin of the A simple way is to buy from a reputable and reliable brand merchant.

3. How to determine if the wine's selling price is reasonable?

If you want to know the market information of a wine, you can search through international platforms such as Wine-Searcher. (* The price of Wine-Searcher platform is only a pre-tax reference price)

Global wine news

1. Wine critic Jancis Robinson has sold his personal website

Recently, Recurrent Ventures, an American digital media company backed by a private equity firm, acquired the website of the famous wine writer and critic Jancis Robinson. The amount of the acquisition was not disclosed. The above news was confirmed by her on social media. Jancis Robinson graduated from Oxford University. In 1984, she became the first person outside the wine trade industry to obtain the "Master of Wine" professional certification. She was the former Honorary Chairman of WSET, the British Wine and Spirits Education Foundation.

2. Pernod Ricard sets record sales in China in fiscal 2021

Recently, Pernod Ricard announced its sales performance for the 2021 fiscal year. The group achieved total sales of 8.824 billion euros, an organic growth of 9.7%; realized profit income of 2.423 billion euros, an organic growth of 18.3%; its regular free cash flow reached 1.745 billion euros, Set a record high. Its performance in the US and Chinese markets is particularly outstanding, with sales reaching record-breaking US$2 billion and more than 1 billion euros respectively.

Spain's wine exports are the world's largest, with revenue less than one-third of France's

The Spanish Wine Market Observatory (OeMV) has released a report on the world's wine trade. As of March 2021, global annual wine exports have increased by 0.3% year-on-year to 10.337 billion liters (an increase of 34 million liters). OeMV believes that world wine trade will recover in the coming months.

Among them, Spain surpassed Italy as the world's largest exporter with an export volume of 2.11 billion liters, France ranked third, and Chile and Australia's market share declined, ranking the last two of the top five exporting countries.

In contrast to the ranking of export trade volume, France has jumped to the first place, reaching 8.819 billion euros, and its export volume is almost three times that of Spain. According to data, the export price of French wine per liter is 6.52 euros, and Spain is only 1.26 euros. Italy is in the middle position, with wine prices rising slightly by 1.3% to 3.05 euros per liter.

How to create a wine packaging design that sells?

As you may have noticed that the product packaging design nowadays is becoming increasingly simple. In the past, we would hope to stack all the praise products on the packaging. But now that people’s aesthetics improves, we must change. Now that the packaging is becoming more and more simplified, how should we deal with it? Today, the editor of the packaging design company gives you three tips to make your product packaging better than competing products!

Eyeball-catching: 

What is the purpose of current product packaging? The answer is to attract consumers' attention! Our packaging design needs to be shelf-packed with competing products. Grasp that when consumers are visually interested in your product, attract consumers' attention from the color pattern, structure, and materials of the packaging. These eye-catching packaging can be product hang tags, or the packaging that consumers bring with them when they leave, which can be gift boxes, shopping bags, or clothing bags.

Why No Plastic Containers for Wine or Liquors?

Alcoholic drinks have a very long history in the world, and there are many types of them. But as you may have noticed that they are seldom contained in plastic bottles, especially liquors. Even the light alcoholic beers are mostly sold in metal cans or glass bottles. In the past when the packaging technology was underdeveloped, liquors are generally held in clay pots. Nowadays, most of the wine and liquor containers are made of porcelain and glass bottles, and very few are made of metal bottles, and seldom used "plastic" bottles. We may even hear that liquor should never be packed in "plastic" containers. Why? 

The main reason that "plastic" containers are not recommended for liquor packaging is related to the material of the plastic itself. The composition of liquor is very complex, containing various organic substances, including alcohol, esters, aldehydes, etc.  And any type of plastic is composed of polymers. Many even have a similar molecular structure to liquors. Although  some plastics are non-toxic, it can be dissolved in alcohol, which would have an impact on the drinkers' health. Also, polymers dissolve in alcohol over time, and the longer the liquor is left in, the more it will dissolve. Not only the wine becomes impure, but also the taste will definitely be compromised.

However, glass and ceramics are mainly inorganic compounds such as silica, which will not react with liquors. So they will guarantee the original taste of the wine & liquors and does not produce substances that are harmful to the human body. Also, the main component of liquor is ethanol, which is easy to volatilize, but the stability plastics is not so good. As long as it is placed in a glass bottle or ceramic bottle and sealed, it can provide a better environment and can be stored for a long time.