How To Choose The Right Wine Packaging

Whether you are a vineyard or are on vacation and want to send some bottles of wine home, it's important to consider the wine packaging that you will use. The packaging gift box design of a red wine product not only needs to consider its protective effect on the product itself, but also needs to beautify and promote the brand and the brand, which can bring enjoyment to consumers at the visual level, thereby generating the desire to buy the product. , and ultimately to promote the transaction of the product. There are many kinds of wine shipping boxes that are available based upon the construction used as well as how many bottles that will fit at a time.

The bottles of wine weigh plenty on their own, so it's important to be able to pack the wine into wine boxes without adding too much additional weight. Otherwise, shipping costs will be outrageous and that will have an impact on how much wine will actually be purchased. It's also important that the bottles of wine do not touch each other to avoid breaking during the shipment.

Many of the wine packaging will focus on a cardboard box with an insert that will be custom fitted. The insert can be made of cardboard or Styrofoam. Cardboard will often be designed very light weight and will have supports that allow for various shapes of the bottle. This design will usually allow for the bottle to lie on its side during shipment.

The other type of insert for inside of the wines boxes is Styrofoam. These are designed so that the wine will stand vertically inside the box. Because the styrofoam is already cut and will not allow for the same flexibility as cardboard, these will be for standard size wine bottles only. If the bottle is longer or wider than a standard bottle, it will likely not fit inside of the Styrofoam insert.

There are other ways to ship a bottle of wine, however wine packaging with inserts designed for wine bottles work best. This is because the inserts will protect the glass bottle against impact. Shipping companies are not always gentle with boxes despite them being marked fragile. To ensure that your Cabernets and Chardonnays make it in one piece, wine shipping boxes will be the best choice.

Once you have decided upon the kind of packaging that you will use, the amount of wine being shipped per box will need to be considered. It is possible to ship as many as a dozen bottles of wine at one time. Usually the Styrofoam inserts will better allow for this, however there are cardboard ones available. If you plan on shipping a considerable distance, Styrofoam will be the best solution for your wine shipping box. This is because the extra cushion will also prevent the wine from getting too hot.

When you are looking for wine shipping boxes, you will need to consider all of the various options so that you get your wine shipped safely. If you are only shipping two bottles versus a dozen bottles, you will be able to find wine boxes that are specifically made for the various quantities. If you are a vineyard, it's important to have several different sizes available to your customers so that they can buy as little or as much wine from you as possible and know that they have a way of getting it home safely.

Wine boxes can be purchased online as well as in shipping stores. Each of the various types will have different prices associated with them. While the Styrofoam ones will be more expensive, they offer the extra cushion that many people look forward to. If your bottles are oddly shaped, however, cardboard may be your only solution. You will want to weigh the pros and cons and select the boxes that fit your needs best.

Wine FAQs

 1. Why is there a Chinese back label for imported wine? 

According to the provisions of China's "Food Safety Law", wine legally imported into the country must bear Chinese labels. There is no mandatory requirements by law as to whether to have a foreign language backing mark.

2. The barcode starting with "69" is domestic filling, right?

In fact, the prefix number of the barcode does not represent the country of origin, but the administratory country where the barcode. Therefore, the barcode cannot be used to determine the genuine origin of the A simple way is to buy from a reputable and reliable brand merchant.

3. How to determine if the wine's selling price is reasonable?

If you want to know the market information of a wine, you can search through international platforms such as Wine-Searcher. (* The price of Wine-Searcher platform is only a pre-tax reference price)

Global wine news

1. Wine critic Jancis Robinson has sold his personal website

Recently, Recurrent Ventures, an American digital media company backed by a private equity firm, acquired the website of the famous wine writer and critic Jancis Robinson. The amount of the acquisition was not disclosed. The above news was confirmed by her on social media. Jancis Robinson graduated from Oxford University. In 1984, she became the first person outside the wine trade industry to obtain the "Master of Wine" professional certification. She was the former Honorary Chairman of WSET, the British Wine and Spirits Education Foundation.

2. Pernod Ricard sets record sales in China in fiscal 2021

Recently, Pernod Ricard announced its sales performance for the 2021 fiscal year. The group achieved total sales of 8.824 billion euros, an organic growth of 9.7%; realized profit income of 2.423 billion euros, an organic growth of 18.3%; its regular free cash flow reached 1.745 billion euros, Set a record high. Its performance in the US and Chinese markets is particularly outstanding, with sales reaching record-breaking US$2 billion and more than 1 billion euros respectively.

Spain's wine exports are the world's largest, with revenue less than one-third of France's

The Spanish Wine Market Observatory (OeMV) has released a report on the world's wine trade. As of March 2021, global annual wine exports have increased by 0.3% year-on-year to 10.337 billion liters (an increase of 34 million liters). OeMV believes that world wine trade will recover in the coming months.

Among them, Spain surpassed Italy as the world's largest exporter with an export volume of 2.11 billion liters, France ranked third, and Chile and Australia's market share declined, ranking the last two of the top five exporting countries.

In contrast to the ranking of export trade volume, France has jumped to the first place, reaching 8.819 billion euros, and its export volume is almost three times that of Spain. According to data, the export price of French wine per liter is 6.52 euros, and Spain is only 1.26 euros. Italy is in the middle position, with wine prices rising slightly by 1.3% to 3.05 euros per liter.

How to create a wine packaging design that sells?

As you may have noticed that the product packaging design nowadays is becoming increasingly simple. In the past, we would hope to stack all the praise products on the packaging. But now that people’s aesthetics improves, we must change. Now that the packaging is becoming more and more simplified, how should we deal with it? Today, the editor of the packaging design company gives you three tips to make your product packaging better than competing products!

Eyeball-catching: 

What is the purpose of current product packaging? The answer is to attract consumers' attention! Our packaging design needs to be shelf-packed with competing products. Grasp that when consumers are visually interested in your product, attract consumers' attention from the color pattern, structure, and materials of the packaging. These eye-catching packaging can be product hang tags, or the packaging that consumers bring with them when they leave, which can be gift boxes, shopping bags, or clothing bags.

Why No Plastic Containers for Wine or Liquors?

Alcoholic drinks have a very long history in the world, and there are many types of them. But as you may have noticed that they are seldom contained in plastic bottles, especially liquors. Even the light alcoholic beers are mostly sold in metal cans or glass bottles. In the past when the packaging technology was underdeveloped, liquors are generally held in clay pots. Nowadays, most of the wine and liquor containers are made of porcelain and glass bottles, and very few are made of metal bottles, and seldom used "plastic" bottles. We may even hear that liquor should never be packed in "plastic" containers. Why? 

The main reason that "plastic" containers are not recommended for liquor packaging is related to the material of the plastic itself. The composition of liquor is very complex, containing various organic substances, including alcohol, esters, aldehydes, etc.  And any type of plastic is composed of polymers. Many even have a similar molecular structure to liquors. Although  some plastics are non-toxic, it can be dissolved in alcohol, which would have an impact on the drinkers' health. Also, polymers dissolve in alcohol over time, and the longer the liquor is left in, the more it will dissolve. Not only the wine becomes impure, but also the taste will definitely be compromised.

However, glass and ceramics are mainly inorganic compounds such as silica, which will not react with liquors. So they will guarantee the original taste of the wine & liquors and does not produce substances that are harmful to the human body. Also, the main component of liquor is ethanol, which is easy to volatilize, but the stability plastics is not so good. As long as it is placed in a glass bottle or ceramic bottle and sealed, it can provide a better environment and can be stored for a long time.

Does Light Affect Wine Quality?

The short answer is that light can definitely affect wine, but we need to take a closer look at the physics and chemistry of it all to understand why and how in what is called light-strike reactions, which can impart off-odors to wine, what the French call goût de lumière.

Wine, Light & Dark Glass Bottles

Wine is sensitive to the damaging rays of light, particularly ultraviolet (UV) rays from sunlight and fluorescent lighting; that's why wine (and beer) is packaged in dark bottles-the best example is Port in those familiar, dark, opaque bottles. Wines packaged in clear glass bottles are meant for quick consumption and should be stored in carton boxes until such a time.

Light, Wine And Bottles

 All forms of radiation, including visible light ultraviolet (UV) rays and X-rays, have energy that is directly proportional to their frequencies or inversely proportional to their wavelengths-that is, high-frequency waves have short wavelengths, and vice versa. And the greater the energy, the greater the catalytic effect of chemical reactions in wine.

Why are most wine or liquor bottles made of glass?

Glass bottle is a traditional domestic beverage packaging vessel, and glass is also a kind of packaging material with historical significance. With a variety of packaging materials sprouting up in the markets, glassware still occupies a vital influence in beverage packaging, which is closely related to its packaging characteristics that other packaging materials cannot match.

According to statistics, 71% of wine utensils in the world are made of glass, and China is the country with the largest proportion of beer bottles in the world, accounting for 55% of all glass beer bottles, exceeding 50 billion bottles every year. Apart from opening glass bottles, I have not seen other packaging for wine, health-care wine, and bee wine. This can be seen from the key influence of glass bottles on wine packaging. So why are so many wine bottles made of glass?

What Message Can Be Seen from the Wine Packaging?

 Although the packaging of modern wines, regardless of their grades, is becoming more and more exquisite, we can still see some information about the quality of the wine from the details of the outer packaging of the wine bottle.

Shrinkwrap Seal

The shrink wrap is the outer seal of the bottle, which is a coat that seals the wine cork and the bottle opening. The most important shrink wrap materials on the market are plastic, aluminum foil, and wax seal. Some are even double-layered plastic and aluminum foil, or double-layer aluminum foil. Basically, when we see the aluminum foil and wax-sealed wine caps, we can infer that this wine is better than plastic wine caps at least in terms of ageing. Generally speaking, plastic wine caps are common in some entry-level wines. In France, they are table wine or regional wines. So when everyone sees the wine covered with a plastic wine cap, you can probably judge that this is a more basic wine that is suitable for drinking now and should not be kept for long. Generally, the drinking period of this kind of wine is 2-3 years. If you see more than this period, it is very likely that the wine has lost its freshness and the drinking period has passed.

Why Do Some Brands Use Wooden Wine Boxes Packaging?

 High security

Wooden wine box is reinforced in structure and enjoy merits of strong endurance, abrasion resistance, strong anti-torsion ability, and large carrying capacity, etc. Therefore, the safety of wine storage is well addressed. The wooden wine box is also very delicate in workmanship, exquisite in material selection, and looks noble and elegant, but there is no lack of fashion. As a wine packaging, it is a good choice, not only can be preserved for a long time, but also can be used as a collection. Secondly, another reason for packaging red wine in wooden boxes is that red wine encounters light, and the taste of the wine will deteriorate due to premature ripening.

Tradition in Wooden Wine Box

Wooden box packaging is a traditional packaging technology with a long history. In ancient times, the ancients used to write with brushes. The boxes used by large families to hold the brushes were made of wood. Some wooden packaging boxes that have been passed down from ancient times to the present are intact. This shows that the quality of the wooden box is very good and can be stored for a long time.

For Collection

Wooden box crafts that have been passed down from ancient times to the present have a high collection value, and their value will naturally become higher and higher when they become antiques. Using wooden wine barrels to hold wine can ensure that the taste of the wine will not volatilize, not only will it not volatilize but will also follow As time goes by, the taste of the wine becomes more mellow and delicious. Therefore, wooden wine boxes have become a good choice for wine packaging boxes